If you are a small business owner, you’re undoubtedly competing against large, established companies with loyal customers and huge marketing budgets. How do you build a brand of your own that can stand out? Branding is not simply your logo or a website, it is your reputation. Branding is a process and it certainly doesn’t happen overnight. However, with constant effort, and by continually focusing on your goals, you can build a business that reflects your vision and attracts your ideal clients. Here are some tips to help you create a “buzz about your biz!”
Just be YOU! Show your best self, and always be the real, authentic you. Don’t try to be anyone else. It won’t work in the long run, and your clients will see right through it. You’re unique, so your brand should reflect your individuality. Chances are you work in a field with competition. Who doesn’t, right? What can really make you stand out is your own personality. Use it to your advantage. Why not tell your story? People love stories, and your personal tale can reveal your passions and show why you do what you do. This makes you authentic and memorable in the eyes of your customers.
Surely, you’ve heard the saying, “Go big or go home.” Approach your business the same way. Be bold and dare to make a splash to set yourself apart from the rest. Try to figure out what makes you a little different from your competitors. What’s your core strength? Separate yourself by focusing on your best strengths and skills, and sell yourself around that. Don’t be afraid to go out on a limb and offer a new product or service. Take a leap of faith, go outside your comfort zone and create something new. Maybe a podcast? How about a webinar or video series? You might find you have a new talent that brings in more customers.
Make sure all the elements of your brand are consistent, cohesive, and that they have a uniform style. This includes the colors you use, your fonts, images, web design, even your writing style for blog articles and emails. Just look at some of the famous brands out there like Nike and Apple, who successfully maintain their recognizable images. Keep your voice consistent across all your products and marketing materials, as well. You don’t want to be confusing to your clients. Create rituals, or repetitive actions in the way you work or how you approach your customers. Contact and respond to them in the same fashion. This will foster an image of you that people come to expect and recognize. Consistency will help build your brand.
Bee focused on a narrow niche
Find a narrow specialty within your field that you can focus on, and strive to become an expert on that particular topic. Take for example, “the juice man”, or “the thyroid doctor.” You don’t need to be the master of everything. Check out your competition and see what they’re doing. Then try to figure out how to do it a little differently. Put a personal twist on your brand to make it stand out. Decide who your ideal client is. Remember, it’s not necessary to attract or work with everyone. Your brand is shaped by the type of clients you service.
Honesty is truly the best policy. Be an honest business person and offer your customers good value. Let them know your policies and rules up front. Give them the most “bang for their buck” and make sure you have a company guarantee. If you make a mistake, own up to it. If your client is not satisfied, try your best to make him or her happy, without compromising your business. Be fair to both your employees and your clients. Your brand will reflect your positive ideals.
As they say, “the customer is always right.” Make good on your promises and you will achieve loyalty with your clients. It’s always better to under promise and over deliver. Figure out ways to add value to your customer’s experiences with you. Many companies focus on self-promotion and ways to sell more of their products. This is fine, but what people really want to know is, “What are you going to do for me?” Make your customers the center of attention. Be sincere and show your human side. Make them feel appreciated and talk to them like you’re talking to a friend. You will forge more lasting relationships in the long run.
Add depth to your brand by donating some of your time or proceeds to a good cause. It can be both personally and professionally rewarding. Sponsor a 5K for a local food bank. Or, give a percentage of your profits to an environmental cause. Do your small part to help the big world problems. “Cause marketing” will make you more memorable, and your clients may jump on board with you. It’s a win-win scenario.
Your business gets a lift on the wings of LyveBee
LyveBee’s brand stands out because it provides a robust platform offering a unique, worldwide 24/7 connection between practitioners and clients across multiple disciplines. If people have a question or a problem, LyveBee is the social marketplace where they can always find “timely, human help.” We know you are experienced in your field and you’re eager to offer solutions to many more prospective customers. Let LyveBee’s services give your business a lift, so you can connect with thousands of ideal clients. Your brand will be buzzing in no time!
We look forward to helping you build your brand. Learn more – https://lyvebee.com/.